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Project Info

Collection SS2023, Paris Men’s Fashion Week
Production at Tibet,  China
Full Case Production
Casting Direction





Runway & Show video shooting for Paris Fashion Week.

Based on the vibes that match the brand’s needs for the collection showcase, we scouted - various outdoor nature sceneries (Tagong Grassland @ Garzê Tibetan Autonomous Prefecture, Kangding, Tagong) as the show location for the show and communication with locals on venues rental accommodations. Coordination with local photography team, video director team and connecting with overseas art director Olgac Bozalp for this cross teams collaboration project. Communication with different scales of domestic model agencies and discovered new faces to put the casting lineup. (E.g. musician, barber from Tibet)