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Project Info

Collection AW2021, Paris Men’s Fashion Week
Production at Shanghai,  China

Full Case Runway Production
Casting Direction

Runway & Show video shooting for Paris Men’s Fashion Week.

Based on the vibes that match the brand's needs for the collection showcase, we scouted - the iconic Eiffel Tower building in Hangzhou as an outdoor show venue; Responsible and production for runway photography, video, first look teams; Communication with different scales of domestic model agencies and discovering new faces to put the casting for the show.  To highlight, we invited members from Voguing Shanghai, Chengdu rapper Tori, Musician Rui Ho, and Artist Zhangding. As special guests to appear in the video.

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