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Project Info

Collection AW2022, Paris Men’s Fashion Week
Production at Shanghai,  China
Full Case Runway Production
Casting Direction





Runway & Show video shooting for Paris Men’s Fashion Week.

Based on the vibes that match the brand’s needs for the collection showcase, we scouted - The New Tianantang, (a historically protected building located nearby the Bund) as the show location for the show.For the show directing, we communicated with a famous live band Muma on show music composing for the runway choreography, and provide on-site guidance and planning on the model's runways route design for the show.
Communication with different scales of domestic model agencies and discovered new faces to put the casting lineup.