Collection AW2022, Paris Men’s Fashion Week
Production at Shanghai, China
Full Case Runway Production
Casting Direction
Runway & Show video shooting for Paris Men’s Fashion Week.
Based on the vibes that match the brand’s needs for the collection showcase, we scouted - The New Tianantang, (a historically protected building located nearby the Bund)
as the show location for the show.For the show directing, we communicated with a famous live band Muma on show music composing for the runway choreography, and
provide on-site guidance and planning on the model's runways route design for the show. Communication with different scales of domestic model agencies and discovered new faces to put the casting lineup.