FOSS
Project Info

AW21 Collection Campaign
2022
Full Case Campaign Production
Casting Direction





According to the needs of the brand, scouted various seaside locations in Zhejiang for the shoot. Communication with different scales of domestic model agencies and discovering new faces to put the casting for the shoot. The highlight of this casting, we invited a professional modern dancer with strong personal characteristics to participate in the shoot; Line up creative teams for the shoot. (photography: Hailun Ma; video: AJ DUAN).Responsible for the pre, on-site, and post-production of the two shooting teams (photography and videography contents creation). Teams management, (makeup, hair, scene-setting, etc.), modeling) on-site progress.