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Calvin Klein

Project Info

CNY Advertisement, APAC Region
2022

Full Case Campaign Production
Casting Direction

2022 Calvin Klein Chinese New Year Asia Pacific Advertising Campaign

Accommodated the needs of the brand, scouted a non-studio venue as the shooting location; Communication with different scales of domestic model agencies and discovering new faces to put towards casting for the advertisement shooting.
Highlight part of the casting, we invited different categories of KOLs (with interesting personal characteristics) to participate in the shoot. Responsible for the overall planning, including the early communication of creativity, and the line-up of the creative teams. (Photography: HeKaiTuoYi; Video: AJ DUAN), on-site photography production,.
Also, responsible for the pre, on-site, and post-production of the two shooting teams (photography and videography contents creation).

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