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MYTHERESA courrèges

Project Info

Exclusive Collection Exhibition & Emmersive Experience

The above production include exhibition, lecture, cocktail event & dinner.

2024, Shanghai, China

Event Coordination
Event Production

MYTHERESA x courrèges Exclusive Exclusive Emmersive Experience

In collaboration with Mytheresa and Courrèges, the exhibition, lectures, cocktail event, and dinner were held for the first time at Fotografiska in Shanghai. MPT was responsible for overall event coordination and production. This included holding weekly meetings with the Mytheresa and Courrèges teams to discuss plans and communicate progress, conducting site inspections, measurements, and zoning.

MPT also coordinated with various teams according to the brand's style and requirements, including venue, catering, floral arrangements, installation setup, and lighting and sound teams. Additionally, MPT handled sourcing suppliers for event materials and related items and arranging their production.

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